Slime Rancher features a young female character and Masterson says Nelvana’s core target audience for consumer products will be girls ages six to 11, though the company will also launch boy-skewing items. Since its launch in 2017, it has sold more than two million units and boasts more than 10 million total downloads.
Slime Rancher is a first-person sandbox game that sees players collecting and raising slimy creatures. Targeting kids six to 11, the game is available for Windows, macOS, Linux, Xbox One and PlayStation 4. “This allows Nelvana to diversify our portfolio a little bit, and it allows us to explore the gaming world.” “We love that it’s a gaming property rather than a series or even a book property, which are some of the more standard properties we look at,” says Mellany Masterson, Nelvana’s VP of global consumer products and international distribution. The California-based game studio tapped Nelvana as the global licensing agent for its Slime Rancher gaming property, with an initial focus on key categories including toys, publishing, apparel and accessories.
Corus Entertainment’s Nelvana is getting into the game through its new partnership with Monomi Park.
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